Louise Lederman came up with the idea for a children’s book series Jungle Jam with her husband Noam nearly seven years ago when their first child Rafa was born. Since then, the couple who are based in Edgware in North London have worked on Jungle Jam, taking time out from their other careers in marketing, music and education. Here Louise talks about inspiration, teamwork and getting Jungle Jam on to Netflix

What inspired you to set up your business?

We are a husband and wife team from North London and had an idea for a children’s book series almost seven years ago when our first child was born. We dreamt of writing a children’s book series combining our passion for music and education. We both strongly believe that music can have a huge impact on early development for children and found this was an area that was not fully available to us for our children. In the UK particularly, there is a huge lack of funding and resources for music within the Early Years framework and we wanted to create something that addresses this gap.

Noam is a musician, author and educator and I come from a marketing background. Together we have used our skills and knowledge to create Jungle Jam. We have two children, Rafa (6yrs) and Mimi (3yrs) and we are doing it all for them essentially, but we are having a great time, and have learnt so very much along this journey. We are still learning every day!

What makes your you/your work special and where are you based?

We believe that we have developed a unique concept that does not exist anywhere else. Yes, the children’s book market is saturated, however we offer something very different that is super fun, educational and inspiring. Jungle Jam is a colourful, informative and educational rhyming children’s book series for 0-5 yr olds about a jungle band who go on incredible musical adventures together. The series introduces young readers to different cultures, music genres and musical instruments from all over the world. In addition, the series includes themes that focus on skills and learning that are crucial for a child’s development, such as; working together as a team, trying new things and overcoming fears, listening to and respecting others, accepting change and sharing. To view samples of Jungle Jam and Jungle Jam in Brazil please visit: http://jungle-jam.com/the-books/

Whats the best piece of advice you have been given?

I would probably say that it has to be advice given to me by my wonderful mother. Since I was very young she has always told me I can do anything I want and to dream big and just go for it! Now I am trying to instil this into my own parenting for my children. As the children have been with us on our Jungle Jam journey over the last few years, it has inspired them and demonstrated this to them. Our son has since started writing his own short stories and learning the guitar. This fills my heart with so much joy! I truly believe that if you are passionate and focused, then ‘the world is your oyster’. It’s hard work, but we love it and that is the key. So here’s my advice: Do what you love and it will be a success!

What has been your greatest challenge?

The greatest challenge is simply that there are not enough hours in the day to do everything we want. With young children and my husband, Noam, often working abroad for days or weeks at a time, it can be pretty tough to run the home, look after the kids and work full time! I often work through the night and live on very little sleep, but let’s face it, anyone with young kids knows that you soon get used to living on a few hours sleep a night. As long as I have coffee I can survive!

6. How do you switch off?

I switch off when the kids are on school holidays mostly. We try to take breaks away and have quality, fun family time. I try to turn off the phone and not check emails until the kids are asleep. I don’t always succeed! My husband and I love going to Spa hotels, so try at least once or twice a year to take a UK spa break, so we can just rest, recoup and re-connect.

Where do you go on holiday?

We mainly go to Israel, where my husband is from, to see family and friends. I absolutely adore Israel. It is the most wonderful country with such a fantastic buzzing culture and vibe. And the deep history of the country can be felt wherever you go. But, most importantly it so fantastic for the children to be able to spend time with their grandparents and cousins, and means we get lots of help too with the kids, so we can relax and enjoy.

What lesson do you wish you had learnt at school?

I learnt a great deal at school, both socially and  academically. I found my place in the world and began to discover who I was and who I wanted to be. However, I wish I had learnt to skilfully play a musical instrument. I tried many instruments over the years including; drums, guitar and piano, but never had the commitment at the time to put in the dedication and practice required. Who knows? Maybe at some point I will try again, if there is ever any time to do so!

What app/website/twitter account (other than your own!) would you recommend?

I am a huge fan of author and mummy blogger, Gioavanna Fletcher. She is a very talented writer, a great mum and very sweet and funny. Check her out on twitter – @MrsGiFletcher

Where do you see yourself in five yearstime?

All I really want is for my family to be happy and healthy! But, if Jungle Jam continues to grow at the rate it is, then perhaps a Netflix original animated series, a Jungle Jam movie, or even a Jungle Jam theme park! As my dear mother always says, ‘Think big!’


Amazon book links:

Jungle Jam: http://amzn.eu/cPJPMqn

Jungle Jam in Brazil: http://amzn.eu/b1ed047

Jungle Jam Social media

Facebook: JungleJam2016 – https://www.facebook.com/junglejam2016/

Twitter: @JungleJam2016

Instagram: JungleJam2016