Linda Duberley is a news presenter, media trainer and award winning journalist. During her career she has worked for major broadcasters including ITV, Fox News, CNBC Asia and Sky News. Last year, she launched RiverTribe, a high quality glossy magazine which serves the people who live along the Thames in west London. Here she explains what makes the magazine special – and how mindfulness, aromatherapy baths and the Zara website help her work-life balance.
What inspired you to set up your business?
I was offered a franchise in another local publication. I did like the name or the size and it appealed only to women. I thought I could produce a magazine which would appeal to everyone in my tribe. Strangely, despite being a journalist for the past three decades, I had never worked locally in my area of Twickenham, Richmond, Barnes and East Sheen. I began on the Western Mail (a big regional daily) and then went to two daily newspapers and one Sunday before pitching up at Sky News. After that I spent nearly 12 years roaming the globe – so it felt good to look at stories in my own backyard.
What makes your you/your product special and where are you based?
We are the only truly local magazine which is content led and written by top journalists and excellent local contributors. We are not typical Ad Mag – although we do exist on ad revenue. People often ask why we look and feel so different. I often say we aren’t doing anything new – just operating on the journalistic principles I learned as a young reporter. There is no fake cover price, no inauthentic content or cut and paste writing. We are Local, Local, Local.
What’s the best piece of advice you have been given?
Get up every day as though it is a new day and start fresh and focused. Operate the same way and in six months you will find you have travelled quite a distance.
What has been your greatest challenge?
Becoming a businessman – as well as a journalist and publisher. It is a totally different mindset and one which requires real planning and strategic thing. It is very different to being a correspondent or presenter where acting effectively in the moment is everything.
How do you switch off?
I go for a massage or soak in a long bath with Aromatherapy Associates products.
Where do you go on holiday?
I haven’t had a real fortnight’s holiday but recently went to Malaga which was very cool. I visited a real Arabic Haman and eat loads of tapas.
What lesson do you wish you had learnt at school?
How to practice mindfulness.
What app/website/twitter account (other than your own!) would you recommend?
I am on the Zara website most days.
Where do you see yourself/your company in five years’ time?
I hope to have launched RiverTribe Marlow and opened my own Private Members’ Club.
How do you use social media to help promote your business?