Want a little more tailored help, media training or advice on how to pitch to journalists? Miss Dashwood will be offering workshops and courses which can also be designed bespoke to your needs.
Drawing on the experience of journalists from press, broadcast and online operations, this course will explain why deadlines matter and how to exploit them, when to pitch and to whom, how to build up your contacts and how to fine tune your approach.
Let’s Get Social
This session works well as a presentation to clients as well as a lesson for the home team. Topics covered include ‘The Conversation’ – why do bloggers write for free?; ‘The Virus Valedictorian’ – how spreading your message sends you to the top of the class; ‘Twittertastic’ – how to work a sensible course through the minefields of Twitter; and more.
Meeting the Media
Many of us could benefit from a media training session to ensure we put our best foot forward. Miss Dashwood has met and interviewed politicians, film stars and celebrities, sportspeople, company directors, plus many members of the public in good and bad times. She can explain how to come across well and engage your interviewer so they buy into you and your product.
The Ideas Fountain
All sherbet and no liquorice, the ideas fountain module fizzes with creativity. Give your team a session of non-stop spontaneity and see what emerges. This workshop is a great way to kick-start a specific pitch, or simply to re-energise your neurotransmitters after a prolonged campaign or before an important meeting. Delegates explore the anatomy of ideas and learn where to find and how to develop them.
Media trainers include……
An international award-winning journalist, she has written for most of the UK’s national newspapers, principally the Daily Telegraph, the Guardian and the Daily Mail. She has written for numerous magazines including Woman & Home, The Spectator and Saga, and has been a columnist for Geographical and education magazine School House. Staff positions have included Health Editor of the Daily Telegraph and Health Editor of the Daily Mail, plus Foreign Editor, in Australia, of the Sydney Daily Telegraph. Victoria Lambert’s work continues to be syndicated worldwide and has been recognised with awards including the Best Cancer Reporter Award 2011 presented by the European School of Oncology. She has appeared on BBC Breakfast, ITV’s This Morning and Sky’s Boulton and Co; she has also broadcast on Woman’s Hour, BBC Radio London and RTE in Dublin.
A health journalist and PR expert, Kate Stewart has worked for The Sun, The Mail, The Express, ITV and Sky. Recent staff positions include The Sun Deputy Health Editor, Celebrity Manager and Head of Press and PR at Prostate Cancer UK. She has worked at the British Medical Association and Nursing Standard and freelances for a number of specialist health titles and national newspapers.
Kate has worked with a wide range of celebrities including Sir Michael Parkinson, Michael Owen, Damian Lewis, Zoe Wanamaker, Benjamin Zephaniah, Ray Winstone and Julia Bradbury making films, launching events and working with the media. She gives talks on “getting difficult subjects” coverage in the media and helps local charities in West Sussex get press coverage.